Privacy Policy

1. Introduction

Fittora AI Private Limited (“Fittora”, “we”, “us”, or “our”) operates the website at https://fittora.ai and provides an AI-powered shopping assistant service for Shopify merchants. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or use our services.

By accessing or using our service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not use our service.

2. Information We Collect

We may collect the following categories of information:

• Contact information: Name and email address provided when you submit a contact or demo request form.
• Business information: Your Shopify store URL, business name, and any details you share with us during onboarding or correspondence.
• Usage data: Information about how you interact with our website, such as pages visited, time spent, and actions taken. This is collected through analytics tools.
• Technical data: IP address, browser type, operating system, referring URLs, and device information collected automatically when you visit our site.
• End-user interaction data: When merchants deploy Fittora on their Shopify stores, we process interaction data (such as chat messages and product queries from shoppers) to provide the service. This data is processed on behalf of the merchant.

3. How We Use Your Information

We use collected information for the following purposes:

• To provide, operate, and maintain our services and website.
• To respond to enquiries, demo requests, and support messages.
• To improve and personalise our service and user experience.
• To monitor and analyse usage patterns to enhance functionality.
• To communicate with you about product updates, relevant information, or changes to our policies (you may opt out at any time).
• To comply with legal obligations and enforce our Terms of Service.

4. Cookies and Analytics

Our website may use cookies and similar tracking technologies to improve your browsing experience and collect usage statistics. Cookies are small data files stored on your device. You may control cookie settings through your browser; however, disabling cookies may affect the functionality of certain parts of our site.

We may use third-party analytics services (such as Google Analytics or similar tools) to understand how visitors interact with our website. These services may collect information about your use of our site in an aggregated, anonymised form.

5. Third-Party Services

We may use third-party service providers to assist in operating our website and delivering our services. These include, but are not limited to:

• Shopify: Our service integrates with the Shopify platform. Shopify's own privacy policy governs data processed through their systems.
• WhatsApp / Meta: When WhatsApp integration is enabled, messages are processed through Meta's WhatsApp Business API. Meta's terms and privacy policies apply to that channel.
• Cloud infrastructure providers: We host our services on reputable cloud providers. Data may be stored and processed on servers located outside your country of residence.

We only share personal information with third parties to the extent necessary to provide the service. We do not sell your personal information.

6. Data Retention

We retain personal information for as long as necessary to provide the service and fulfil the purposes outlined in this policy, or as required by law. When information is no longer needed, we take reasonable steps to securely delete or anonymise it.

7. Data Security

We take the security of your information seriously and implement reasonable technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information, subject to certain exceptions.
• Object to or restrict the processing of your information in certain circumstances.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at contact@fittora.ai.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to remove such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your data, please contact us: